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Oreo · Experiential retail
Oreo Cookie Rookie
Made for the store floor.
A experiential retail execution developed to give Oreo a distinctive, buildable presence at retail.
All projects →Project profile
The brief.
The build.
- Client
- Oreo
- Format
- Experiential retail
- Channel
- Modern retail
- Scope
- Design to execution
The Oreo Cookie Rookie called for a high-visibility experiential retail format that could express Oreo physically while remaining practical for the modern retail environment.
A house-shaped blue counter turns the Oreo identity into an experiential focal point with integrated product display.
Execution notes
What the supplied
project documents.
A house-shaped blue counter turns the Oreo identity into an experiential focal point with integrated product display.
The visible execution brings structure, graphics, finishing and product presentation into one coordinated experiential retail system. Production and installation details were resolved around the format shown; no unsupported performance figures are claimed.
Connected execution
From approval
to installation.
No unsupported performance numbers are claimed; this case study documents the supplied execution and visible production scope.
Discover
We immerse ourselves in the shopper, category and objective.
Design
Ideas and 2D/3D concepts are shaped into a clear direction.
Engineer
Structure, materials and graphics are resolved.
Produce
Precision build with disciplined quality control.
Deploy
Coordinated logistics and on-site execution.
Sustain
Maintenance and performance support after rollout.
Ready when you areMake a colorful
Make a colorful
impression.
Let's engineer in-store experiences that move shoppers, grow categories and build brands.
Start your project →