Shopper campaign system
Coca-Cola · Product launch activation
Fanta PomeA launch built to pop.
A bold pomegranate-flavour FSU turns the launch into an immediate aisle landmark.
Coca-Cola campaigns →Project profile
The brief.
The build.
- Client
- Coca-Cola
- Format
- Product launch activation
- Channel
- Modern retail
- Scope
- Product launch retail execution
- Coverage
- Nationwide retail launch
Create a clear, high-visibility retail presence while working within the realities of the store environment.
Campaign toolkit
One campaign.
Every tool.
2 tools and 4 installation views across retailers and formats, with 1 construction view.
Tool 01
Illuminated launch FSU
The launch unit stacks an illuminated header, LED rails, product shelf trays and a lit base plinth on a central structural spine.
A bold pomegranate-flavour FSU turns the launch into an immediate aisle landmark.
Nationwide retail launch
A supporting view of the completed installation.
Nationwide retail launch
A supporting view of the completed installation.
Nationwide retail launch
Exploded construction view
Drawn from the documented installationTool 02
Sculptural fruit cut-outs
Pomegranate and orange cut-outs break the fixture silhouette and carry the new-flavour message above shopper height.
Pomegranate and orange cut-outs carry the new-flavour message above shopper height.
Nationwide retail launchExecution notes
What the supplied
project documents.
- 01Illuminated launch FSU
- 02Sculptural fruit cut-outs
PRINTSolutions translated the campaign into a buildable system with coordinated structure, graphics, product access and illumination.
The completed execution holds the brand clearly from the shopper approach through to the product-facing detail.
Source: Client-supplied launch photography, Carrefour.
Ready when you areMake a colorful
Make a colorful
impression.
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