Production
Unilever · Production
AXEA kit, not a fixture.
The 2026 design tool, worked through in render.
Unilever campaigns →Project profile
The brief.
The build.
- Client
- Unilever
- Format
- Production
- Channel
- Modern retail
- Scope
- Design development
- Campaign
- 2026
- Coverage
- Design tool, all formats
AXE needed one design language that could scale from a 2.5-foot podium to a full deodorant category run, so a store of any size gets the same brand without a bespoke fixture each time.
Campaign toolkit
One campaign.
Every tool.
4 tools and 10 installation views across retailers and formats.
Tool 01
Podium formats
Two footprints from the same parts: a compact 2.5 by 2.5 foot podium for tight floors and a 4 by 4 build for open ones, both with a lit crown, edge-lit tiers and a mirrored base.
The larger footprint, with the crown carrying the campaign lockup.
Design development · 2026
The compact build, dimensioned and shown from both approaches.
Design development · 2026
Structure and lighting resolved before tooling.
Design development · 2026Tool 02
Entrance arches
A spanning arch for store entrances and aisle heads, dimensioned for the openings it has to cross, with lit uprights doubling as product columns.
The arch spans the opening; its uprights hold product.
Design development · 2026
Spans and angles fixed on screen rather than on site.
Design development · 2026Tool 03
Deodorant category system
The largest format in the kit: a full category run with a lit header, colour-coded navigation and an integrated end, scaling from a single bay to a complete aisle side.
The run scales from one bay to a full aisle side.
Design development · 2026
Navigation zones separate the range along the run.
Design development · 2026
The end and the run are one system, not two products.
Design development · 2026Tool 04
Out-of-category displays
Free-standing units for placement away from the deodorant aisle — cylindrical bodies with lit bands, sized to drop into any open floor.
Cylindrical units for placement away from the category.
Design development · 2026
The same body, re-skinned per variant.
Design development · 2026Execution notes
What the supplied
project documents.
- 01Podium formats
- 02Entrance arches
- 03Deodorant category system
- 04Out-of-category displays
PRINTSolutions developed the kit as a family: black bodies, neon edge lighting in the brand's magenta and cyan, and a consistent 48H ALL OVER FRESH lockup carried across every format.
Each format was taken through dimensioned renders and successive feedback rounds — podium footprints, arch spans and shelf counts resolved on screen before tooling.
Source: Axe Design Tool 2026 — design development renders, final feedback round.
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