Client portfolio
Unilever
campaign archive.
15 documented retail campaigns for Unilever, spanning 42 physical tools.
All clients →The relationship
Campaigns first.
Tools inside.
The Unilever portfolio brings every documented campaign into one place, then opens each programme into the physical tools, installations and store formats that delivered it.
- Campaigns
- 15
- Physical tools
- 42
- Formats
- 4
Campaign pages
15 documented programmes.
Each campaign opens into its complete toolkit: the physical formats, installation views and construction evidence available for that programme.
2026
Surf Excel
An illuminated laundry category programme for Surf Excel, fitting lit ends and full category runs into modern trade from Karachi to Abbottabad.
- Tools
- 4
- Views
- 10
- Coverage
- Modern trade nationwide
Integrated retail campaign
Knorr Global Flavours
Four globally inspired flavours land across a complete airport-themed retail system—from the category wall to runway, luggage and tasting formats.
- Tools
- 6
- Views
- 13
- Coverage
- Pakistan modern retail · 2026
Integrated retail campaign
Lux × Surf Excel
A joined dual-brand fixture balances warm beauty-care presentation with a high-contrast laundry-care launch module.
- Tools
- 1
- Views
- 2
- Coverage
- Karachi · 2026
May 2026
Clear Men
A campaign-level hair-care transformation that extends Clear Men from the aisle approach to shelf-level product communication.
- Tools
- 4
- Views
- 10
- Coverage
- Punjab retail locations · 2026
2026
Surf Excel
An illuminated Surf Excel laundry-category campaign pairing a compact Expert White endcap with a connected Deep Action wall.
- Tools
- 4
- Views
- 10
- Coverage
- Pakistan modern retail · 2026
August 2026
Hellmann’s
An illuminated category system that gives Hellmann's a self-contained mayonnaise environment inside a standard condiment run, documented at Rawalpindi in August 2026.
- Tools
- 2
- Views
- 5
- Coverage
- Rawalpindi modern retail
May 2026
Lifebuoy
A freestanding illuminated tower that gives each Lifebuoy variant its own lit circular shelf and its own benefit line, documented across Karachi modern retail in May 2026.
- Tools
- 1
- Views
- 5
- Coverage
- Karachi modern retail
2026
Dove
An illuminated Dove hair-care shelf system built around a single claim, with a lit hero plinth stepping the regimen out of the shelf run.
- Tools
- 1
- Views
- 2
- Coverage
- Pakistan modern retail
2026
Knorr
A tall green freestanding unit built for the Knorr Slurrp noodle range, carrying six stocked tiers under an illuminated header.
- Tools
- 1
- Views
- 2
- Coverage
- Pakistan modern retail
2025 to 2026
Knorr
A nationwide Knorr category-management programme rebuilding the instant-noodle and sauces categories in more than twenty stores — Imtiaz, Carrefour, Chase Up, Spar, Magnet, Dawood Mart and independents from Karachi to Quetta and Peshawar.
- Tools
- 5
- Views
- 14
- Coverage
- 20+ stores nationwide
2025 to 2026
Lux
A Lux-led personal care category programme rebuilding the soap aisle across modern trade — Naheed, Chase Up, Carrefour, D.Watson, Spar and Imtiaz among them.
- Tools
- 3
- Views
- 7
- Coverage
- Modern trade nationwide
2026
AXE
The AXE Design Tool 2026: a modular retail kit developed through render — podiums, entrance arches, category systems and out-of-category displays built from one visual language before anything was manufactured.
- Tools
- 4
- Views
- 10
- Coverage
- Design tool, all formats
2026
Hellmann's
The Hellmann's launch design system: an entrance arch, bottle-form towers, a chiller header unit and shelf-edge parasites, developed through successive render rounds before manufacture.
- Tools
- 4
- Views
- 10
- Coverage
- Design system, all formats
2026
Clear
A tiered Clear display system developed in render: a stepped freestanding unit in the brand's deep blue, with talent panels and an illuminated crown.
- Tools
- 1
- Views
- 4
- Coverage
- Design system
2026
POND'S
The POND'S lotion launch design system, developed in render across freestanding units and podiums for a scratch-and-win mechanic.
- Tools
- 1
- Views
- 5
- Coverage
- Design system, all formats
Individual executions
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