Shopper campaign system
Coca-Cola · Outdoor visibility
Coca-Cola Creek WalkVisibility after dark.
Illuminated signs and branded A-stands connect Coca-Cola to the Creek Walk food street.
Coca-Cola campaigns →Project profile
The brief.
The build.
- Client
- Coca-Cola
- Format
- Outdoor visibility
- Channel
- Modern retail
- Scope
- Outdoor visibility production
- Coverage
- Creek Walk · Karachi
Create a clear, high-visibility retail presence while working within the realities of the store environment.
Campaign toolkit
One campaign.
Every tool.
4 tools and 4 installation views across retailers and formats, with 1 construction view.
Tool 01
Illuminated AVH sign
The illuminated sign is the anchor format: an internally lit face, powder-coated frame and weather-rated fixing for an outdoor food street.
A supporting view of the completed installation.
Creek Walk · Karachi
Exploded construction view
Drawn from the documented installationTool 02
Branded menu A-stand
A double-sided A-stand carries the restaurant menu and the Coca-Cola mark at the table approach.
A supporting view of the completed installation.
Creek Walk · KarachiTool 03
Restaurant A-stand
The same A-stand chassis re-skinned for a second restaurant tenant along the same walk.
A supporting view of the completed installation.
Creek Walk · KarachiTool 04
Food-street visibility set
Seen together, the signs and stands hold Coca-Cola presence along the full length of the Creek Walk.
Illuminated signs and branded A-stands connect Coca-Cola to the Creek Walk food street.
Creek Walk · KarachiExecution notes
What the supplied
project documents.
- 01Illuminated AVH sign
- 02Branded menu A-stand
- 03Restaurant A-stand
- 04Food-street visibility set
PRINTSolutions translated the campaign into a buildable system with coordinated structure, graphics, product access and illumination.
The completed execution holds the brand clearly from the shopper approach through to the product-facing detail.
Source: Creek Walk Karachi documentation.
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