Product launch activation
Coca-Cola · Shopper campaign system
Coca-Cola ZalimaRed, stocked and impossible to miss.
A connected Coca-Cola retail system pairs product access with the Zalima campaign idea.
Coca-Cola campaigns →Project profile
The brief.
The build.
- Client
- Coca-Cola
- Format
- Shopper campaign system
- Channel
- Modern retail
- Scope
- Shopper campaign production
- Coverage
- Carrefour retail execution
Create a clear, high-visibility retail presence while working within the realities of the store environment.
Campaign toolkit
One campaign.
Every tool.
3 tools and 4 installation views across retailers and formats, with 1 construction view.
Tool 01
Zalima campaign FSU
The campaign fixture pairs a sculptural can display with illuminated shelving over a branded plinth.
A supporting view of the completed installation.
Carrefour retail execution
A supporting view of the completed installation.
Carrefour retail execution
Exploded construction view
Drawn from the documented installationTool 02
Family Meals FSU
A second fixture format carries the Family Meals occasion into the same store with shared structural parts.
A supporting view of the completed installation.
Carrefour retail executionTool 03
Connected retail system
The wide view documents how the fixtures, podiums and shelving read as one Coca-Cola system across the Carrefour floor.
A connected Coca-Cola retail system pairs product access with the Zalima campaign idea.
Carrefour retail executionExecution notes
What the supplied
project documents.
- 01Zalima campaign FSU
- 02Family Meals FSU
- 03Connected retail system
PRINTSolutions translated the campaign into a buildable system with coordinated structure, graphics, product access and illumination.
The completed execution holds the brand clearly from the shopper approach through to the product-facing detail.
Source: Zalima Coca-Cola Pila Dey documentation.
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