Arch branding
Olper’s · Nationwide retail execution
Olper's nationwideOne system, many stores.
A broad retail toolkit carries Olper's from entrances and arches to islands, checkout counters, freezers and category walls.
Olper’s campaigns →Project profile
The brief.
The build.
- Client
- Olper’s
- Format
- Nationwide retail execution
- Channel
- Modern retail
- Scope
- Nationwide production and rollout
- Coverage
- Pakistan retail network
Create a clear, high-visibility retail presence while working within the realities of the store environment.
Campaign toolkit
One campaign.
Every tool.
8 tools and 15 installation views across retailers and formats, with 1 construction view.
Tool 01
Entrance arch
The arch is the entry statement: an illuminated header, structural uprights and a branded base that survives nationwide reinstallation.
A supporting view of the completed installation.
Pakistan retail network
Exploded construction view
Drawn from the documented installationTool 02
Product island
A four-sided island gives the range a stocked footprint away from the shelf.
A supporting view of the completed installation.
Pakistan retail networkTool 03
Breakfast category wall
The breakfast wall runs the Olper's system along a full aisle bay with shelf-level communication.
A supporting view of the completed installation.
Pakistan retail networkTool 04
Freezer dress-up
Existing store freezers are re-skinned rather than replaced, extending the takeover at a fraction of the fixture cost.
A supporting view of the completed installation.
Pakistan retail networkTool 05
Category wall
A continuous branded wall consolidates the dairy category into one recognisable block.
A supporting view of the completed installation.
Pakistan retail networkTool 06
Nationwide toolkit
The complete toolkit, shown together, is what lets one campaign land consistently across very different store formats.
A broad retail toolkit carries Olper's from entrances and arches to islands, freezers and category walls.
Pakistan retail networkTool 07
Checkout counter wrap
The last fixture a shopper passes, and usually the least branded. The store's own checkout counter is wrapped on every visible face in Olper's red, carrying the campaign line, the flavoured-milk range and the brand's talent — so the queue becomes media.
The main face carries the campaign line at the height of a queue.
Save Mart G6, Islamabad
Every visible face of the counter is wrapped, not just the front.
Save Mart G6, Islamabad
One face is given to the flavoured milk range specifically.
Save Mart G6, Islamabad
The brand line runs the length of the counter.
Save Mart G6, Islamabad
From the floor the counter reads before the till does.
Save Mart G6, Islamabad
In operation — the wrap has to survive a working checkout.
Save Mart G6, IslamabadTool 08
Olper's Breakfast illuminated chiller wall
Behind the counter, the chilled breakfast range is given a lit red category wall with its own header, so the two pieces work as one environment rather than a counter in front of someone else's shelving.
The lit chiller wall and the wrapped counter read as one build.
Save Mart G6, Islamabad
Counter and wall together, which is how a shopper actually meets them.
Save Mart G6, Islamabad
The rear face is wrapped too, for the approach from the aisles.
Save Mart G6, IslamabadExecution notes
What the supplied
project documents.
- 01Entrance arch
- 02Product island
- 03Breakfast category wall
- 04Freezer dress-up
- 05Category wall
- 06Nationwide toolkit
- 07Checkout counter wrap
- 08Olper's Breakfast illuminated chiller wall
PRINTSolutions translated the campaign into a buildable system with coordinated structure, graphics, product access and illumination.
The completed execution holds the brand clearly from the shopper approach through to the product-facing detail.
Source: Supplied 2025–2026 photography and video.
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