Category transformation
Cadbury · Arch branding
CadburyGantries in purple.
Two biscuit launches, one construction language.
Cadbury campaigns →Project profile
The brief.
The build.
- Client
- Cadbury
- Format
- Arch branding
- Channel
- Modern retail
- Scope
- Design to installation
- Campaign
- 2026
- Coverage
- Pakistan modern trade
Two separate biscuit launches needed distinct aisle presence without paying twice for a fixture system.
Campaign toolkit
One campaign.
Every tool.
2 tools and 10 installation views across retailers and formats.
Tool 01
Cadbury Cookies illuminated gantry
An arched purple gantry carrying an illuminated Cadbury Cookies header and a sculptural split-biscuit form, standing over a stocked freestanding block in the biscuit aisle.
The header is a lightbox, so the lockup holds against warm store lighting.
Pakistan modern trade · 2026
The arch clears shopper height and frames the block beneath it.
Pakistan modern trade · 2026
A split biscuit, modelled rather than printed, sits at the centre of the arc.
Pakistan modern trade · 2026
The arc spans the aisle so the launch reads from both directions.
Pakistan modern trade · 2026
In context the purple block separates from a busy confectionery run.
Pakistan modern trade · 2026Tool 02
Cadbury Mini Fingers illuminated gantry
The same gantry chassis re-skinned for Mini Fingers: a ribbon of sculptural chocolate fingers arcing over an illuminated header and a stocked freestanding block.
The chassis is shared with Cookies; only the skin and the sculptural form change.
Pakistan modern trade · 2026
The pack graphic and the sculptural fingers above it carry the same drawing.
Pakistan modern trade · 2026
The block beneath the gantry holds the full launch range.
Pakistan modern trade · 2026
The illuminated header sits inside the ribbon rather than above it.
Pakistan modern trade · 2026
From the aisle head the ribbon reads as a single continuous form.
Pakistan modern trade · 2026Execution notes
What the supplied
project documents.
- 01Cadbury Cookies illuminated gantry
- 02Cadbury Mini Fingers illuminated gantry
PRINTSolutions built one gantry language — an illuminated arched header over a stocked freestanding block — and re-skinned it per launch with sculptural product forms.
Cookies took an arc of split biscuits, Mini Fingers a ribbon of chocolate fingers; the frame, the block and the lighting underneath are shared.
Source: Client-supplied campaign films.
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