End mode branding
PRINTSolutions portfolio · Category transformation
MuzaffarabadBuilt overnight.
A laundry and hair-care transformation, start to finish.
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The brief.
The build.
- Client
- PRINTSolutions portfolio
- Format
- Category transformation
- Channel
- Modern retail
- Scope
- Design to overnight installation
- Campaign
- 2026
- Coverage
- Muzaffarabad
Two adjacent categories had to be rebuilt inside a live store, which meant the whole system had to be fitted over existing shelving rather than replacing it.
Campaign toolkit
One campaign.
Every tool.
2 tools and 6 installation views across retailers and formats.
Tool 01
Surf Excel laundry category wall
A full-length laundry run: printed shells and LED lines fitted over the existing gondolas, an illuminated Deep Action Technology fascia above, and Surf Excel blocked across every bay.
The bare fixture goes in first, before any graphic or lighting.
Muzaffarabad · 2026
LED lines are fitted into the bay before the shell closes over them.
Muzaffarabad · 2026
The finished fascia: the laundry sign and the Surf Excel mark lit from within.
Muzaffarabad · 2026
Blue LED lines separate every bay along the completed run.
Muzaffarabad · 2026Tool 02
Clear hair-care category run
The adjoining hair-care run, rebuilt in the same way and lit in blue and violet under a Clear campaign fascia.
The hair-care run picks up the same construction in a different colour temperature.
Muzaffarabad · 2026
Both categories finished, seen from the aisle that connects them.
Muzaffarabad · 2026Execution notes
What the supplied
project documents.
- 01Surf Excel laundry category wall
- 02Clear hair-care category run
PRINTSolutions stripped the runs back, fitted printed shells, LED strips and illuminated fascias over the standing gondolas, and rebuilt the product blocks behind them.
The result is two connected environments: a Surf Excel laundry wall under a Deep Action Technology fascia, and a Clear hair-care run lit in blue and violet.
Source: Client-supplied installation film.
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