Multi-brand retail activation
Nestlé · Nationwide retail execution
NestléStore by store.
Category systems fitted across modern trade.
Nestlé campaigns →Project profile
The brief.
The build.
- Client
- Nestlé
- Format
- Nationwide retail execution
- Channel
- Modern retail
- Scope
- Design to nationwide rollout
- Campaign
- 2026
- Coverage
- J. Mart and Chase Up, nationwide
One brand system had to land across stores of very different size and layout, covering five categories that rarely sit next to each other on a shop floor.
Campaign toolkit
One campaign.
Every tool.
5 tools and 22 installation views across retailers and formats.
Tool 01
J. Mart Creek Vista complete fitout
The fullest execution in the programme: a Nescafé service counter, an illuminated Nestlé category run, a Milo nutrition end, a breakfast cereal wall and chiller graphics, fitted through one store.
The service counter is joinery, not shelving, and anchors the coffee category.
J. Mart Creek Vista · 2026
A full green category run under a continuous illuminated dairy fascia.
J. Mart Creek Vista · 2026
The Milo end carries the energy message on its own lit fascia.
J. Mart Creek Vista · 2026
A sculptural cereal feature breaks the run at child eye level.
J. Mart Creek Vista · 2026
Chillers carry the same fascia language as the ambient shelving.
J. Mart Creek Vista · 2026Tool 02
Chase Up Clifton category systems
Hydration, dairy, nutrition and breakfast systems fitted through a dense multi-floor Chase Up store, working around fixed shelving and low ceilings.
The hydration run is lit from behind the product rather than above it.
Chase Up Clifton · 2026
Dense juice facing under a single lit header band.
Chase Up Clifton · 2026
Blue shelf lighting separates the Nestlé block from the aisle around it.
Chase Up Clifton · 2026
The Milo end repeats from store to store with its own fascia.
Chase Up Clifton · 2026
Nutrition and breakfast sit under one continuous lit treatment.
Chase Up Clifton · 2026Tool 03
Chase Up Nazimabad category systems
Coffee, dairy and breakfast systems plus a seasonal back-to-school island, fitted across the Nazimabad store.
Coffee blocked under its own lit header band.
Chase Up Nazimabad · 2026
The dairy fascia runs the full length of the bay.
Chase Up Nazimabad · 2026
Cold coffee gets a lit chiller run of its own.
Chase Up Nazimabad · 2026
Breakfast carries character-led communication at child height.
Chase Up Nazimabad · 2026
A seasonal island drops into the same programme without disturbing it.
Chase Up Nazimabad · 2026Tool 04
Chase Up Johar category systems
A compact execution at Chase Up Johar, fitting the same lit category language into a smaller footprint.
The same fascia language in a smaller store.
Chase Up Johar · 2026
Shelf lighting carries the system where a full fascia will not fit.
Chase Up Johar · 2026
Product blocking does the work the fixture cannot in a tight bay.
Chase Up Johar · 2026Tool 05
J. Mart category systems
The J. Mart execution, pairing the illuminated Nestlé category run with the store's own fitout.
The category run as fitted at J. Mart.
J. Mart · 2026
Shelf lighting along the full bay.
J. Mart · 2026
Shelf-level communication under every tier.
J. Mart · 2026
The aisle seen end to end.
J. Mart · 2026Execution notes
What the supplied
project documents.
- 01J. Mart Creek Vista complete fitout
- 02Chase Up Clifton category systems
- 03Chase Up Nazimabad category systems
- 04Chase Up Johar category systems
- 05J. Mart category systems
PRINTSolutions built the programme as a kit of illuminated category systems that fit standard gondola runs, chillers and service counters, then fitted it store by store.
Each store takes what its floor allows — a Nescafé counter here, a Milo end and a breakfast run there — while the lighting, the fascia language and the shelf communication stay constant.
Source: Client-supplied store films.
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