FSU branding
Unilever · FSU branding
LifebuoyFive tiers, five reasons.
An illuminated soap tower for Karachi personal care.
Unilever campaigns →Project profile
The brief.
The build.
- Client
- Unilever
- Format
- FSU branding
- Channel
- Modern retail
- Scope
- Design to nationwide rollout
- Campaign
- May 2026
- Coverage
- Karachi modern retail
Five soap variants that look near-identical on a shelf had to be told apart at a glance, in an aisle-end footprint small enough to drop into stores without rebuilding anything.
Campaign toolkit
One campaign.
Every tool.
1 tool and 5 installation views across retailers and formats.
Tool 01
Illuminated tiered soap tower
A circular freestanding tower: a rounded illuminated header with a raised lit product plinth, a campaign band beneath it, five colour-coded circular shelves each with its own edge-lit benefit strip, and an illuminated bubble-graphic base.
The tower holds an aisle-end footprint while reading from the full length of the run.
Karachi · 2026
The angle shows how each circular shelf steps out, giving every variant its own lit band.
Karachi · 2026
Fully stocked: navy, yellow, green and red bands separate the variants before any copy is read.
Karachi · 2026
Against a darker interior the shelf lighting and the bubble base carry the unit on their own.
Karachi · 2026
Installed in the personal-care aisle at Gulistan-e-Johar, beside the standing shelf range.
Gulistan-e-Johar, Karachi · May 2026Execution notes
What the supplied
project documents.
- 01Illuminated tiered soap tower
PRINTSolutions built a circular tiered tower: an illuminated header with a raised product plinth over five colour-coded shelves, each edge-lit and each carrying its own benefit strip.
Colour does the sorting — navy, yellow, green and red bands separate the variants before a shopper reads a word — and the lit bubble base keeps the unit visible from the far end of the aisle.
Source: Client-supplied installation photography, Gulistan-e-Johar and Karachi modern trade, May 2026.
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