Category captivation
Colgate · Oral-care category system
ColgateBright ideas for oral care.
An illuminated oral-care category system sharpens Colgate visibility at the point of choice.
Colgate campaigns →Project profile
The brief.
The build.
- Client
- Colgate
- Format
- Oral-care category system
- Channel
- Modern retail
- Scope
- Retail fixture production
- Coverage
- Karachi · 2024–2025
Create a clear, high-visibility retail presence while working within the realities of the store environment.
Campaign toolkit
One campaign.
Every tool.
3 tools and 3 installation views across retailers and formats, with 1 construction view.
Tool 01
Backlit oral-care category system
The documented Colgate system combines a branded header, backlit merchandising bays and a plinth cover over an internal frame.
The documented Colgate system combines a branded header, oral-care merchandising and illuminated shelving.
Karachi · 2024–2025
Exploded construction view
Drawn from the documented installationTool 02
Colgate Bright illuminated bay
The Bright bay applies the same lit-shelf construction to a dedicated whitening block within the wider category.
A backlit bay presents the whitening range against a lit white shelf field.
Karachi · 2024–2025Tool 03
Colgate Max illuminated bay
The Max bay carries grease-removal and multi-pack communication on the opposite category face.
Shelf-level benefit messaging and dense facing carry the Max range on the opposite category face.
Karachi · 2024–2025Execution notes
What the supplied
project documents.
- 01Backlit oral-care category system
- 02Colgate Bright illuminated bay
- 03Colgate Max illuminated bay
PRINTSolutions translated the campaign into a buildable system with coordinated structure, graphics, product access and illumination.
The completed execution holds the brand clearly from the shopper approach through to the product-facing detail.
Source: Printsolutions Execution Details 2025–2026.
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