Integrated retail campaign
Unilever · Integrated retail campaign
Lux × Surf ExcelTwo categories. One illuminated footprint.
A joined dual-brand fixture balances warm beauty-care presentation with a high-contrast laundry-care launch module.
Unilever campaigns →Project profile
The brief.
The build.
- Client
- Unilever
- Format
- Integrated retail campaign
- Channel
- Modern retail
- Scope
- Dual-brand campaign production
- Coverage
- Karachi · 2026
Create a compact, high-visibility fixture that could present two distinct Unilever categories side by side without losing either brand's visual language.
Campaign toolkit
One campaign.
Every tool.
1 tool and 2 installation views across retailers and formats, with 1 construction view.
Tool 01
Joined dual-brand fixture
One footprint, two brand worlds: a Lux illuminated header and translucent product bay joined to a Surf Excel campaign header and Deep Action lightbox over a shared structural base.
The combined footprint preserves Lux's warm beauty-care presentation and Surf Excel's cool high-contrast launch language.
Karachi · 2026
A supporting angle shows the shared footprint, stocked bays and coordinated base illumination in the aisle environment.
Karachi · 2026
Exploded construction view
Drawn from the documented installationExecution notes
What the supplied
project documents.
- 01Joined dual-brand fixture
PRINTSolutions joined a narrow champagne Lux tower to a taller navy Surf Excel module, coordinating structure, stocking, illuminated headers and perimeter lighting across one footprint.
The completed unit uses warm and cool light as a clear category divider while the shared base and aligned product bays make the build read as one retail system.
Source: Some More supplied campaign photography · 22 April 2026.
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