
Oral-care category system
Project profile
Create a clear, high-visibility retail presence while working within the realities of the store environment.
Campaign toolkit
4 tools and 4 installation views across retailers and formats, with 1 construction view.
Tool 01
The train is the largest format in the programme: linked illuminated modules on a shared structural base.

A supporting view of the completed installation.
Karachi · 2024–2025
Exploded construction view
Drawn from the documented installationTool 02
A single-brand podium built from the same module family, sized for a personal-care aisle end.

A supporting view of the completed installation.
Karachi · 2024–2025Tool 03
The Pantene podium re-skins the same chassis, which is what makes a multi-brand programme buildable in one production run.

A supporting view of the completed installation.
Karachi · 2024–2025Tool 04
Three brands, one construction system, documented together across Karachi in 2024 and 2025.

Pampers, Head & Shoulders and Pantene installations show a flexible production system across categories.
Karachi · 2024–2025Execution notes
PRINTSolutions translated the campaign into a buildable system with coordinated structure, graphics, product access and illumination.
The completed execution holds the brand clearly from the shopper approach through to the product-facing detail.
Source: Printsolutions Execution Details 2025–2026.
Related work

Oral-care category system

Integrated retail campaign

Category captivation

Category transformation

Category transformation

Experiential activation
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