Category transformation
Unilever · Category transformation
Clear MenThe category, illuminated.
One electric-blue system connects the complete hair-care aisle, a sculptural corner tower and freestanding shopper units.
Unilever campaigns →Project profile
The brief.
The build.
- Client
- Unilever
- Format
- Category transformation
- Channel
- Modern retail
- Scope
- Category transformation and campaign rollout
- Campaign
- May 2026
- Coverage
- Punjab retail locations · 2026
Create an unmistakable Clear Men presence across a broad, multi-brand hair-care category without compromising product access or the retailer's category structure.
Campaign toolkit
One campaign.
Every tool.
4 tools and 10 installation views across retailers and formats, with 2 construction views.
Tool 01
Connected illuminated category wall and corner tower
The wall separates into a top fascia and category signage, white shelf lighting, blue LED bay dividers, modular shelf bay frames and a base plinth, with the rounded Clear Men corner tower and its two circular illuminated lenses joining at the end of the run.
The campaign master shows the complete black-and-blue system as one continuous category environment.
Punjab · 2026
The exact installation connects a rounded campaign tower to the stocked hair-care aisle.
Kamra Kalan, Punjab · May 2026
Repeated blue vertical dividers and white shelf lighting organize the complete category run.
Kamra Kalan, Punjab · May 2026
A second documentary angle shows the two circular light features, curved fascia and stocked side bay.
Punjab · 2026
The Clear Men zone is integrated into the same bay rhythm used across the wider multi-brand category.
Punjab · 2026
A second location demonstrates how the system retains its tower, fascia and bay logic across another footprint.
Punjab · 2026
Exploded construction view
Drawn from the documented installationTool 02
Illuminated freestanding unit
The FSU is built from a printed graphic face panel, a powder-coated internal frame, three acrylic product trays, a blue LED perimeter with shelf lighting, a concealed power driver and a stepped structural plinth.
The freestanding execution carries campaign talent, benefit communication and three illuminated product shelves.
Pakistan modern retail · 2026
The front view documents the asymmetric back panel, blue edge lighting, stepped plinth and stocked shelf system.
Pakistan modern retail · 2026
Exploded construction view
Drawn from the documented installationTool 03
Campaign and category fascia
The fascia carries the Clear Men mark, benefit navigation and the circular light features that mark the zone from down the aisle.
A close view records the Clear Men mark, benefit navigation and circular illuminated feature.
Punjab · 2026Tool 04
Shelf-level product highlight plinth
A lit plinth creates a focused product moment inside the shelf run without breaking the bay rhythm.
A shelf-level lit plinth creates a focused Clear Men product moment inside the broader category wall.
Punjab · 2026Execution notes
What the supplied
project documents.
- 01Connected illuminated category wall and corner tower
- 02Illuminated freestanding unit
- 03Campaign and category fascia
- 04Shelf-level product highlight plinth
PRINTSolutions built a continuous black category wall with blue illuminated bay dividers, white shelf lighting, an elevated campaign fascia and a rounded Clear Men corner tower. Separate illuminated FSUs carried the same campaign language into additional shopper paths.
The completed system turns a long category run into a legible sequence of brand and benefit zones while the corner tower, circular light features and bottle panel create recognition from the aisle approach.
Source: Supplied Clear campaign photography and installation videos · May 2026.
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