Personal care category system
Unilever · Personal care category system
DoveOne claim, repeated.
An illuminated hairfall shelf system.
Unilever campaigns →Project profile
The brief.
The build.
- Client
- Unilever
- Format
- Personal care category system
- Channel
- Modern retail
- Scope
- Design to installation
- Campaign
- 2026
- Coverage
- Pakistan modern retail
A shampoo shelf is a wall of near-identical bottles. Dove's hairfall claim needed to be readable before any pack was.
Campaign toolkit
One campaign.
Every tool.
1 tool and 2 installation views across retailers and formats.
Tool 01
Illuminated hairfall bay
A shelf-cladding system: illuminated claim strips on every shelf front, blue LED uprights framing the bay, and a lit gold hero plinth set into the middle tier carrying a WASH / TREAT / PROTECT regimen.
The claim repeats on four shelf fronts, so it reads at whatever height the shopper is looking.
Pakistan modern retail · 2026
A lit plinth steps the three-step regimen out of the shelf run.
Pakistan modern retail · 2026Execution notes
What the supplied
project documents.
- 01Illuminated hairfall bay
PRINTSolutions ran an illuminated claim strip along every shelf front and set a lit gold plinth into the middle of the bay to carry the three-step regimen.
Blue LED uprights frame the bay, the claim repeats on four shelf fronts so it reads at any height, and the plinth lifts one hero product clear of the facing.
Source: Client-supplied installation photography.
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