Personal care category system
Unilever · Personal care category system
AXE illuminated category bay
Made for the store floor.
A personal care category system execution developed to give Unilever a distinctive, buildable presence at retail.
All projects →Project profile
The brief.
The build.
- Client
- Unilever
- Format
- Personal care category system
- Channel
- Modern retail
- Scope
- Design to execution
The AXE illuminated category bay called for a high-visibility personal care category system format that could express Unilever physically while remaining practical for the modern retail environment.
An AXE category bay uses a black illuminated frame and integrated shelving to create a high-contrast focal point within a wider personal-care aisle.
Execution notes
What the supplied
project documents.
An AXE category bay uses a black illuminated frame and integrated shelving to create a high-contrast focal point within a wider personal-care aisle.
The visible execution brings structure, graphics, finishing and product presentation into one coordinated personal care category system system. Production and installation details were resolved around the format shown; no unsupported performance figures are claimed.
Connected execution
From approval
to installation.
No unsupported performance numbers are claimed; this case study documents the supplied execution and visible production scope.
Discover
We immerse ourselves in the shopper, category and objective.
Design
Ideas and 2D/3D concepts are shaped into a clear direction.
Engineer
Structure, materials and graphics are resolved.
Produce
Precision build with disciplined quality control.
Deploy
Coordinated logistics and on-site execution.
Sustain
Maintenance and performance support after rollout.
Ready when you areMake a colorful
Make a colorful
impression.
Let's engineer in-store experiences that move shoppers, grow categories and build brands.
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