Nationwide retail execution
Nestlé · Multi-brand retail activation
Nestlé multi-brandBack to School.
Four shopper-facing zones in one sculptural retail island.
Nestlé campaigns →Project profile
The brief.
The build.
- Client
- Nestlé
- Format
- Multi-brand retail activation
- Channel
- Modern retail
- Scope
- Multi-brand retail installation
- Coverage
- Chase Up retail installation
Create a compact multi-brand destination that gives each product range a distinct face while connecting the complete structure to one seasonal Back to School idea.
Campaign toolkit
One campaign.
Every tool.
5 tools and 7 installation views across retailers and formats.
Tool 01
Four-sided retail island
One island carries three brand systems. The shared corner panels bridge the blue and green colour worlds without interrupting either.
The corner view shows how distinct blue and green brand zones connect across one rounded illuminated structure.
Chase Up
The shared corner panel bridges two colour systems without interrupting product access on either face.
Chase UpTool 02
Nesfruta face
Dense product blocking and illuminated branding turn one face of the island into a self-contained Nesfruta display.
The Nesfruta face uses dense product blocking, illuminated branding and travel-inspired sculptural framing.
Chase UpTool 03
Nescafe corner
A deep green shell and turquoise shelf communication frame the Nescafe range on the adjoining corner.
A deep green shell and turquoise shelf communication frame the Nescafé range while the adjacent Milo zone remains visible.
Chase UpTool 04
Milo face
Repeated green packs under an illuminated header make the Milo face readable from the aisle approach.
Repeated green packs and illuminated header branding turn the Milo face into a clear, high-density product block.
Chase UpTool 05
Back-to-school campaign face and maze game
A schoolbag silhouette, illuminated stationery crown and a large playable maze turn the rear face into the seasonal campaign moment.
The schoolbag silhouette and illuminated stationery crown establish the seasonal idea from the aisle approach.
Chase Up
A large illuminated maze game creates an interactive campaign face while the stocked Nesfruta zone remains visible behind it.
Chase UpExecution notes
What the supplied
project documents.
- 01Four-sided retail island
- 02Nesfruta face
- 03Nescafe corner
- 04Milo face
- 05Back-to-school campaign face and maze game
PRINTSolutions organized the island as four coordinated experiences: refrigerated coffee cues for Nescafé, bright blue Nesfruta shelving, green Milo product blocking and a schoolbag-inspired interactive campaign face.
Rounded forms, illuminated borders and a continuous green base make the installation read as one object, while different colour systems and shelf messages keep every brand zone legible and fully stocked.
Source: Eight supplied full-resolution installation photographs.
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