Integrated retail campaign
Unilever · Integrated retail campaign
Knorr Global FlavoursOne campaign. Every way to shop it.
Four globally inspired flavours land across a complete airport-themed retail system—from the category wall to runway, luggage and tasting formats.
Unilever campaigns →Project profile
The brief.
The build.
- Client
- Unilever
- Format
- Integrated retail campaign
- Channel
- Modern retail
- Scope
- Integrated campaign production
- Coverage
- Pakistan modern retail · 2026
Translate Knorr's Catch Flavors, Not Flights launch across modern retail while keeping Creamy Fettuccine, Habanero Lime, Beef Bulgogi and Hot Gochujang easy to navigate in every format.
Campaign toolkit
One campaign.
Every tool.
6 tools and 13 installation views across retailers and formats, with 1 construction view.
Tool 01
Ten-bay illuminated category wall
Two Premium bays, four colour-coded Global Flavours bays and four Classic bays run under one illuminated aircraft-window fascia.
Two Premium bays, four colour-coded Global Flavours bays and four Classic bays form the campaign's complete connected category environment.
Pakistan modern retail · 2026
The aisle view shows the illuminated aircraft-window bays, flavour navigation and campaign toppers working as one continuous structure.
Pakistan modern retail · 2026
A wide documentary frame records the full ten-bay run and its illuminated fascia.
Pakistan modern retail · 2026
An illuminated airplane, scooter, passport and sombrero turn the upper fascia into a clear travel narrative.
Pakistan modern retail · 2026Tool 02
Aircraft-window runway FSU
Three aircraft windows, four flavour zones and a printed runway floor graphic turn a standard FSU footprint into a departure gate.
Three aircraft windows, four flavour zones and a full runway floor graphic bring the launch into a compact freestanding format.
Pakistan modern retail · 2026
The supporting angle documents the original depth, illuminated perimeter, white base and runway footprint.
Pakistan modern retail · 2026Tool 03
Suitcase-shaped flavour FSU
A rounded suitcase shell on a wheeled plinth carries the same four-flavour navigation into a compact format.
A compact suitcase body turns the same four-flavour navigation into a fully illuminated mobile display.
Pakistan modern retail · 2026
The documentary angle preserves the original rounded shell, wheeled plinth, chrome bumper and illuminated flavour shelves.
Pakistan modern retail · 2026Tool 04
Circular tasting podium
The podium separates into an illuminated Knorr header, a digital campaign screen, travel-case display wings, flavour product trays, a circular structural plinth and chrome trim with underglow.
The circular podium combines campaign media, illuminated branding, travel-case forms and accessible flavour trays.
Pakistan modern retail · 2026
A second angle shows how the screen, suitcase wings and product counter remain legible around the complete circular build.
Pakistan modern retail · 2026
Exploded construction view
Drawn from the documented installationTool 05
Walk-around luggage island
A low aircraft-window canopy connects illuminated suitcase product boxes around a full walk-around access loop.
A low aircraft-window canopy connects illuminated suitcase product boxes, campaign media and end merchandising around an open shopper footprint.
Pakistan modern retail · 2026
The reverse angle documents the island's access openings, luggage forms, bumper rails and illuminated campaign signs.
Pakistan modern retail · 2026Tool 06
Illuminated four-flavour shelf tray
The smallest format in the campaign presents all four launch flavours in one lit shelf-level tray.
The smallest campaign format presents all four launch flavours in one illuminated shelf-level navigation strip.
Pakistan modern retail · 2026Execution notes
What the supplied
project documents.
- 01Ten-bay illuminated category wall
- 02Aircraft-window runway FSU
- 03Suitcase-shaped flavour FSU
- 04Circular tasting podium
- 05Walk-around luggage island
- 06Illuminated four-flavour shelf tray
PRINTSolutions developed one connected campaign family: a ten-bay illuminated category wall, aircraft-window runway FSU, suitcase FSU, circular tasting podium, walk-around luggage island and illuminated four-flavour shelf tray.
The system carries the same airport windows, runway language, luggage forms, deep-green shell and four-colour flavour navigation from shelf detail to full experiential destination.
Source: Supplied Knorr Global Flavours campaign photography and official Knorr launch film · 2026.
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