Shopper campaign system
Lipton · Nationwide trade marketing
Lipton DanedarRelaunch.
50+ store activations across Pakistan.
Lipton campaigns →Project profile
The brief.
The build.
- Client
- Lipton
- Format
- Nationwide trade marketing
- Channel
- Modern retail
- Scope
- Production and nationwide rollout
- Campaign
- 2026 rollout
- Coverage
- 50+ store activations
One recognizable campaign system had to work across different retailers, store footprints and shopper touchpoints.
Campaign toolkit
One campaign.
Every tool.
5 tools and 19 installation views across retailers and formats, with 1 construction view.
Tool 01
Freestanding units
The modular orange FSU is the campaign workhorse: one structure, re-sized for wide Carrefour aisles and narrow Al-Fatah and Imtiaz footprints without losing the relaunch identity.
A compact orange freestanding unit creates a dedicated Danedar product block.
Imtiaz · Bahria
The modular FSU carries the relaunch identity into a narrower retail footprint.
Al-Fatah · Valencia
A tall aisle-side unit provides product access from the shopper path.
Imtiaz · DHA
The campaign system adapts to a small freestanding format without losing its orange silhouette.
Carrefour · WTC
Illuminated header branding and a stocked face turn the FSU into a clear category marker.
Imtiaz · Peshawar
A side-facing Danedar frame creates recognition from both directions of travel.
Carrefour · Packages
A compact display combines open shelving, campaign panels and a clear Lipton header.
Carrefour · Fortress
Exploded construction view
Drawn from the documented installationTool 02
Promotional pods
A four-sided pod holds campaign messaging on every face while keeping product reachable from the whole shopper circuit.
A four-sided promotional pod combines campaign messaging with accessible product presentation.
Carrefour · Emporium
The pod uses campaign graphics on its end panels while keeping all four shopping faces stocked.
Carrefour · Emporium
Front-facing campaign panels make the new-look, new-price message visible from the aisle approach.
Carrefour · EmporiumTool 03
Category frames
Tall illuminated frames wrap the category edge so the campaign reads from both approach directions.
A tall illuminated frame wraps the category edge and holds recognition above the stocked shelves.
Carrefour · Packages
A framed category edge combines vertical Danedar branding with an illuminated Lipton header.
Imtiaz · GT RoadTool 04
Category transformations
Complete aisle conversions: orange blocking, shelf communication and an end structure turned into one continuous category environment, documented before and after at Imtiaz DHA.
Strong orange blocking, shelf communication and an end structure create one coordinated category environment.
Carrefour · Fortress
A wide stocked display uses repeated pack facing and a central campaign header for visibility.
Carrefour · Emporium
A continuous orange category wall delivers dense product facing beneath a central Lipton marker.
Carrefour · Emporium
Before: the existing aisle shows the available footprint prior to the campaign installation.
Imtiaz · DHA Karachi
After: overhead branding, orange framing and stocked category communication form one connected run.
Imtiaz · DHA KarachiTool 05
In-store and exterior branding
The relaunch extends past the fixture to the store facade and overhead aisle runs, connecting the campaign before a shopper reaches the tea category.
The relaunch message extends to the store exterior with a high-visibility façade takeover.
Carrefour · Fortress
Continuous overhead communication connects the campaign across the complete aisle run.
Carrefour · FortressExecution notes
What the supplied
project documents.
- 01Freestanding units
- 02Promotional pods
- 03Category frames
- 04Category transformations
- 05In-store and exterior branding
PRINTSolutions adapted the relaunch across FSUs, pods, category frames, CTAs and wider in-store branding for Carrefour, Imtiaz and Al-Fatah.
Orange blocking, Lipton brand markers and accessible product presentation connected every format without forcing one fixture into every store.
Source: Lipton KLI Danedar Campaign Execution Deck — June 2026.
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