Personal care category system
Treet Corporation · Personal care category system
TreetTwo brands, one footprint.
An illuminated blade fixture at Big Buy DHA.
Treet Corporation campaigns →Project profile
The brief.
The build.
- Client
- Treet Corporation
- Format
- Personal care category system
- Channel
- Modern retail
- Scope
- Design to installation
- Campaign
- July 2026
- Coverage
- Karachi general trade
Two razor brands aimed at different shoppers needed to sit together in a general-merchandise aisle without either reading as an afterthought of the other.
Campaign toolkit
One campaign.
Every tool.
1 tool and 2 installation views across retailers and formats.
Tool 01
Joined Estela and genesis blade fixture
One unit, two halves. The Estela side is lavender with a curved outer edge and an illuminated 'Made for her' header; the genesis side is squared and black under a 'for every man's journey' header. Both run LED edge lighting, both are pegged out for blade packs, and both stand on one shared base.
Stocked and installed: peg hooks faced out across every tier on both halves.
Big Buy, DHA Karachi · July 2026
Before stocking, the construction reads clearly — the curved Estela profile against the squared genesis side, joined at a shared spine.
Big Buy, DHA Karachi · July 2026Execution notes
What the supplied
project documents.
- 01Joined Estela and genesis blade fixture
PRINTSolutions built one fixture with two independent halves: a lavender Estela side with a curved outer profile, and a squared black genesis side, joined at a shared spine over a single base.
Each half carries its own illuminated header and its own LED edge, so the two brands separate at a glance while the unit installs and moves as one piece. Peg-hook merchandising throughout keeps blade packs faced and reachable on every tier.
Source: Treet Corp Karachi FSU Execution Deck — July 2026.
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