Seasonal retail campaign
Lipton · Seasonal retail campaign
Lipton RamzanFive Carrefour floors.
Seasonal podiums across the Carrefour estate.
Lipton campaigns →Project profile
The brief.
The build.
- Client
- Lipton
- Format
- Seasonal retail campaign
- Channel
- Modern retail
- Scope
- Design to seasonal rollout
- Campaign
- January 2026
- Coverage
- Five Carrefour stores
Ramzan is the tea category's peak, and it needed volume on the floor rather than another shelf treatment — in five stores whose open areas are all shaped differently.
Campaign toolkit
One campaign.
Every tool.
2 tools and 7 installation views across retailers and formats.
Tool 01
Four-sided Ramzan product podium
Stacked crate tiers on a printed base, faced on all four sides with an arched Ramzan header panel reading 'Behtareen Chai, Behtareen Qeemat'. The product is the structure: every tier is stock, and the podium is shopped from any direction.
Crate tiers do the structural work, so every level of the podium is sellable stock.
Carrefour, Luckyone Mall, Karachi
Sited in the promotion aisle, against a wall of competing seasonal offers.
Carrefour, WTC, Islamabad
The corner view shows the arched header repeating on adjacent faces.
Carrefour, WTC, Islamabad
Built against the category run so the podium extends the aisle rather than blocking it.
Carrefour, Packages Mall, Lahore
On open floor the podium works as an island, shopped from all sides.
Carrefour, Fortress, LahoreTool 02
Pillar-wrap podium
The same crate system rebuilt as a four-sided wrap around a structural column, for stores where the only available floor was the dead space at a pillar. Three shelf tiers on each face, with the Ramzan header panel carried onto the column itself.
Before stocking, the three-tier shelf structure and the column it wraps are both visible.
Carrefour · January 2026
Dead floor at a column becomes a shoppable four-sided face.
Carrefour, Emporium Mall, LahoreExecution notes
What the supplied
project documents.
- 01Four-sided Ramzan product podium
- 02Pillar-wrap podium
PRINTSolutions built the podium as stacked crate tiers rather than a fixture: cheap to produce at seasonal volume, quick to install, and carrying far more stock than a freestanding unit on the same footprint.
An arched Ramzan header panel sits on every face, so the podium reads the same from any approach. Where the only free floor was around a structural column, the same crate system was built as a four-sided pillar wrap instead.
Source: Lipton KLI Carrefour Ramzan Podiums Execution Deck — January 2026.
Ready when you areMake a colorful
Make a colorful
impression.
Let's engineer in-store experiences that move shoppers, grow categories and build brands.
Start your project →