Personal care category system
Unilever · Home care category system
Surf Excel laundry category
Made for the store floor.
A home care category system execution developed to give Unilever a distinctive, buildable presence at retail.
All projects →Project profile
The brief.
The build.
- Client
- Unilever
- Format
- Home care category system
- Channel
- Modern retail
- Scope
- Design to execution
The Surf Excel laundry category called for a high-visibility home care category system format that could express Unilever physically while remaining practical for the modern retail environment.
A Surf Excel laundry system turns a long category run into a controlled blue-and-orange branded environment with illuminated bays and disciplined range blocking.
Execution notes
What the supplied
project documents.
A Surf Excel laundry system turns a long category run into a controlled blue-and-orange branded environment with illuminated bays and disciplined range blocking.
The visible execution brings structure, graphics, finishing and product presentation into one coordinated home care category system system. Production and installation details were resolved around the format shown; no unsupported performance figures are claimed.
Connected execution
From approval
to installation.
No unsupported performance numbers are claimed; this case study documents the supplied execution and visible production scope.
Discover
We immerse ourselves in the shopper, category and objective.
Design
Ideas and 2D/3D concepts are shaped into a clear direction.
Engineer
Structure, materials and graphics are resolved.
Produce
Precision build with disciplined quality control.
Deploy
Coordinated logistics and on-site execution.
Sustain
Maintenance and performance support after rollout.
Ready when you areMake a colorful
Make a colorful
impression.
Let's engineer in-store experiences that move shoppers, grow categories and build brands.
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