Seasonal retail campaign
Lipton · In-store media
Lipton at Al-FatahInside and out.
Illuminated brand media across a retail partner's estate.
Lipton campaigns →Project profile
The brief.
The build.
- Client
- Lipton
- Format
- In-store media
- Channel
- Modern retail
- Scope
- Design to installation
- Campaign
- February 2026
- Coverage
- Al-Fatah, Lahore
Shelf presence stops working at the shelf. Lipton needed to own the approach to the store as well as the tea aisle inside it.
Campaign toolkit
One campaign.
Every tool.
2 tools and 4 installation views across retailers and formats.
Tool 01
Illuminated in-store lightboxes
Internally lit lightboxes carrying the 'Chai Chahiye?' Yellow Label image, in a ceiling-hung format over the aisle and a wall-mounted format at the category.
Hung over the aisle, the lightbox is visible from the length of the floor.
Al-Fatah, Lahore
The wall format puts the same image at eye level beside the category.
Al-Fatah, LahoreTool 02
Exterior building graphics
Large-format graphics fitted to the store's own façade panels, at a scale that reads from the car park and the road.
At building scale the same image works as approach media.
Al-Fatah, Lahore
The façade carries the herbal range launch alongside the core campaign.
Al-Fatah, LahoreExecution notes
What the supplied
project documents.
- 01Illuminated in-store lightboxes
- 02Exterior building graphics
PRINTSolutions produced two formats on one visual: internally lit lightboxes for the ceiling and wall inside, and large-format exterior graphics sized to the building's own architecture.
The same 'Chai Chahiye?' image runs at both scales, so a shopper meets it on the car park approach and again standing at the category.
Source: Lipton Lhr Al-Fatah Visit Execution Deck — February 2026.
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