Shopper campaign system
Lipton · Shopper campaign system
Lipton PSLScan to win.
A cricket-season standee across Imtiaz nationwide.
Lipton campaigns →Project profile
The brief.
The build.
- Client
- Lipton
- Format
- Shopper campaign system
- Channel
- Modern retail
- Scope
- Design to nationwide rollout
- Campaign
- April 2026
- Coverage
- 20+ Imtiaz stores nationwide
A national cricket moment needed a retail presence that worked in any store, went up in minutes, and moved the shopper onto a digital entry rather than a paper coupon.
Campaign toolkit
One campaign.
Every tool.
2 tools and 8 installation views across retailers and formats.
Tool 01
Scan-to-win cricket standee
A free-standing arched panel in Lipton yellow, printed with the cricket campaign artwork and a QR code large enough to scan from a standing distance, on a weighted base that lets it drop into any store without fixing.
The QR is sized to scan from where a shopper naturally stops, not from arm's length.
Imtiaz · April 2026
The bat beside the standee shows the prize rather than describing it.
Imtiaz · April 2026
At the entrance, before the shopper commits to an aisle.
Imtiaz · April 2026
Placed directly against a competitor fixture, the yellow arch still separates.
Imtiaz · April 2026
The weighted foot means no floor fixing and no store approval beyond placement.
Imtiaz · April 2026
It works outside the store as well as in it.
Imtiaz · April 2026Tool 02
Branded cricket bat premium
The prize itself: a full-size cricket bat in campaign livery, produced alongside the standee, shipped sleeved and used in store as the physical anchor for the offer.
Produced and shipped sleeved, so it arrives in store ready to display.
April 2026
Staffed at the entrance, the standee and bat work as one presentation.
Imtiaz · April 2026Execution notes
What the supplied
project documents.
- 01Scan-to-win cricket standee
- 02Branded cricket bat premium
PRINTSolutions built a single self-supporting standee: an arched yellow face carrying the campaign artwork and a QR code sized to scan from standing distance, on a weighted foot that needs no fixing to the floor.
The prize is a branded cricket bat, produced alongside the standee and used as the visual anchor beside it. One piece, one part number, twenty-plus stores in the same fortnight.
Source: Lipton ISM PSL Campaign Execution Deck — April 2026.
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