Category captivation
Lipton · Experiential activation
LiptonThe prize on the floor.
An EV scooter podium across Al-Fateh stores.
Lipton campaigns →Project profile
The brief.
The build.
- Client
- Lipton
- Format
- Experiential activation
- Channel
- Modern retail
- Scope
- Design to multi-store rollout
- Campaign
- 2026
- Coverage
- Five Al-Fateh stores, Lahore
A high-value prize only works if shoppers believe it exists. Describing an EV scooter on a poster does not do that.
Campaign toolkit
One campaign.
Every tool.
1 tool and 5 installation views across retailers and formats.
Tool 01
EV scooter display podium
A low circular podium in Lipton yellow, deep enough to carry a full-size electric scooter and low enough to walk up to, with 'WIN AN EV SCOOTY AT AL-FATEH' printed around the skirt and yellow standees flanking it.
The prize on the floor, at walk-up height — not a photograph of a prize.
Al-Fateh, Lahore
At the entrance it works before the shopper reaches any category.
Al-Fateh, Lahore
Positioned in-aisle, the podium is low enough not to block the run.
Al-Fateh, Lahore
At the service desk, where shoppers are already standing still.
Al-Fateh, Lahore
Evening light, with the standees carrying the entry mechanic.
Al-Fateh, LahoreExecution notes
What the supplied
project documents.
- 01EV scooter display podium
PRINTSolutions built a low circular podium in Lipton yellow that carries the actual scooter on the shop floor, with the offer printed around its skirt and flanking standees carrying the mechanic.
Installed at entrances, aisle ends and service areas across five Al-Fateh stores, the podium turns the prize itself into the campaign's largest piece of media.
Source: Lipton LHR Al-Fateh EV Scooty Promotion Campaign Execution Deck.
Ready when you areMake a colorful
Make a colorful
impression.
Let's engineer in-store experiences that move shoppers, grow categories and build brands.
Start your project →