Category captivation
Lipton · Category captivation
LiptonA bay of its own.
A branded tea category bay at Al Tauheed Mart.
Lipton campaigns →Project profile
The brief.
The build.
- Client
- Lipton
- Format
- Category captivation
- Channel
- Modern retail
- Scope
- Design to installation
- Campaign
- April 2026
- Coverage
- Al Tauheed Mart, Lahore
In a dense independent store where every bay looks the same, the tea category had to be separated from the run around it without taking more space.
Campaign toolkit
One campaign.
Every tool.
1 tool and 3 installation views across retailers and formats.
Tool 01
Branded tea category bay
A yellow cladding system fitted over the store's existing gondola: printed header panels, branded uprights and shelf-front strips, with the full Lipton range blocked across every tier.
Yellow cladding over the store's own gondola separates the block from the run.
Al Tauheed Mart, Lahore
From the aisle the header and shelf strips do the separating.
Al Tauheed Mart, Lahore
In a dense independent store, the cladding is what makes the category findable.
Al Tauheed Mart, LahoreExecution notes
What the supplied
project documents.
- 01Branded tea category bay
PRINTSolutions clad an existing gondola bay in Lipton yellow: a printed header, branded uprights and shelf-front strips fitted over the store's own shelving.
'Jeeway Pakistan' and 'Chai Chahiye' headers crown the bay and 'RICH & STRONG' strips run every shelf front, so the block reads as Lipton's from down the aisle while the store keeps its fixture.
Source: Lipton Lhr R&M Execution Deck — April 2026.
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