Seasonal retail campaign
Lipton · Seasonal retail campaign
Lipton RamzanOne unit, everywhere.
An out-of-category display built for general trade.
Lipton campaigns →Project profile
The brief.
The build.
- Client
- Lipton
- Format
- Seasonal retail campaign
- Channel
- Modern retail
- Scope
- Design to general-trade rollout
- Campaign
- February 2026
- Coverage
- General trade nationwide
General trade is thousands of small independent stores with no two floors alike, no installation crew and no tolerance for a fixture that needs assembly. The Ramzan peak had to reach all of them.
Campaign toolkit
One campaign.
Every tool.
1 tool and 8 installation views across retailers and formats.
Tool 01
Ramzan out-of-category display unit
A stepped three-tier unit in Lipton yellow with an arched printed header, shelf-front campaign strips on every tier and a branded base kicker. It ships flat, stands in one move, and takes no power and no fixing — which is what lets one part number cover general trade.
Fully stocked, the three tiers carry the full Ramzan range at reach.
General trade · February 2026
Against a fitted shelf run it holds its own without needing more space.
General trade · February 2026
On an open floor, next to a competitor's own promotion.
General trade · February 2026
Under evening light at a shopfront, the yellow does the work on its own.
General trade · February 2026
Street-side, where the unit has to survive being moved in and out daily.
General trade · February 2026
A grain merchant's floor: no fitted shelving, no fixing points, no problem.
General trade · February 2026
In the smallest formats its own footprint is all the floor it needs.
General trade · February 2026
The same part number, unchanged, in organised modern trade.
General trade · February 2026Execution notes
What the supplied
project documents.
- 01Ramzan out-of-category display unit
PRINTSolutions built a single stepped three-tier unit that ships flat, stands up in one move, and needs no fixing, no power and no floor space beyond its own footprint.
An arched Ramzan header reading 'Behtareen Chai, Behtareen Qeemat' crowns every unit. The same part number sits in a modern-trade aisle, a grain merchant's shop and an evening shopfront without adaptation — which is the whole point of it.
Source: Lipton KLI Ramzan OCD Execution Deck — February 2026.
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